Marbella courts German luxury travellers with promotional trip to Munich and Hamburg
Marbella's tourism department is presenting the city to German travel agents, operators and journalists in Munich and Hamburg, aiming to attract visitors all year round.
Marbella is promoting itself as a luxury destination in Germany with a business mission to Munich and Hamburg, according to Diario Sur. The trip puts the city’s tourism offer directly in front of German travel agencies, tour operators and specialist media.
Laura de Arce, Marbella Town Hall’s director general of tourism, described Germany as one of the city’s “strategic markets”. She said the aim is to strengthen Marbella’s presence there and encourage German visitors to travel throughout the year, not only in peak season.
Two presentations and a round of meetings
The programme combines one-to-one meetings with agencies and industry professionals and two presentations of the destination. The main event in Munich took place on Monday and drew 40 operators. A second event in Hamburg was scheduled to follow, with more than 30 people expected.
Commercial meetings are also being held with a number of German travel companies. They include Mohi Travel, Dear Traveler, Gernreisen, Art of Travel, FYNE Travel, TUI Reisebüro Hamburg Othmarschen, Lufthansa City Center Premium Travel and Momeni Travel.
Luxury, golf, gastronomy and more
De Arce said the mission highlights Marbella’s wide range of attractions, with particular focus on luxury tourism, golf, gastronomy, wellness, experiences, shopping, and conferences and events. Networking sessions and meetings with specialist press are also part of the agenda, intended to raise Marbella’s profile among influential German travel professionals and open up new business opportunities.
She stressed the importance of staying active in the markets that send visitors to Marbella, understanding professionals’ needs first-hand and offering products that are more specialised and varied, in line with changing traveller demand.
Part of a wider European strategy
The German trip forms part of a broader strategy by the Town Hall in several European markets, including Portugal, France, the Netherlands and Ireland. De Arce said the approach is meant to reinforce Marbella’s image as an international, safe, welcoming destination that is open all year. It also targets higher-value visitors and a more even spread of tourism across the calendar, a goal known in Spain as “desestacionalización”, or reducing seasonality.
Source: www.diariosur.es
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