Chilean developer KPC puts Costa del Sol at the heart of its boutique housing strategy
KPC chief executive Patricio Rojas says the Costa del Sol's quality of life and deeper market make it the focus for the firm's boutique projects.
Chilean property developer KPC is concentrating its boutique housing projects on the Costa del Sol, according to its chief executive, Patricio Rojas, in an interview with Diario SUR, the Málaga-based daily newspaper.
The conversation was led by Nuria Triguero, deputy director of SUR, for the paper’s “Málaga en Futuro” series, which is sponsored by Cajamar. KPC is an internationally minded developer that arrived in Spain in 2012, in the middle of the financial crisis.
Why the Costa del Sol
Rojas said the company prioritises this stretch of coast because the market is deeper than elsewhere in Spain. KPC has also worked on projects in other places, including Madrid and Mallorca.
For the boutique segment, he explained, the area’s structural strengths can be summed up as quality of life. He described Málaga city as the best-known name on the Costa del Sol worldwide today, pointing to the visitors drawn by the lifestyle it offers.
A view on the housing shortage
Asked about Spain’s housing problem, Rojas said one of the main reasons for rising prices is insufficient supply. In his view, the way existing rules are applied has itself contributed to the situation.
He argues that regulations should be changed so developers can build more homes. Young people, he noted, do not have the same family make-up as 50 years ago, so current rules need to be adapted to that reality.
Source: www.diariosur.es
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